Privacy Policy

Last updated: 14th April 2026

1. Data Controller

August Lion Consulting Ltd
Registered in England and Wales
Company No: 14802322
VAT No: GB 461480692
Registered Address: 41 Barty Way, Thurnham, Maidstone, Kent ME14 4GB
Email: rich.dean@augustlion.co.uk

We are the data controller under the UK GDPR, meaning we determine how and why personal data is processed.

2. Personal Data We Collect

We may collect the following personal data from you:

2.1 Information You Provide

When you submit forms on our Site (e.g., via Ninja Forms), you may provide:

  • Name
  • Email address
  • Phone number
  • Any other information included in the form submission

2.2 Automatically Collected Information

We automatically collect certain information when you visit our Site:

  • IP address
  • Browser type and version
  • Pages you visit on our Site
  • Time and date of your visit

This data is primarily collected via Google Analytics for website performance and usage analysis.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

  • To respond to your enquiries and requests
  • To provide the services you requested
  • To improve our Site and services
  • To analyse website traffic using Google Analytics

Our legal bases include consent (for cookies and certain tracking technologies), legitimate interests (to operate and improve our website), and where applicable, to respond to enquiries or provide requested services.

4. Sharing Your Personal Data

We do not sell your personal data. We may share your data with:

  • Service providers who help us operate our Site (e.g., Ninja Forms, Google Analytics)
  • Legal authorities, if required by law

We take reasonable steps to ensure that any third-party processors handle your data in accordance with applicable data protection laws.

We may also use third-party services to provide specific functionality on our Site. For example, we use Calendly to allow users to book consulting sessions. When you interact with this feature, Calendly may collect personal data such as your name, email address, and booking details, and may set cookies to enable the booking functionality.

Calendly acts as a separate data controller for the information it collects. You can view Calendly’s privacy policy here: https://calendly.com/privacy.

5. International Transfers

Some of our service providers, such as Google Analytics, may process data outside the UK. Where this occurs, we take reasonable steps to ensure appropriate safeguards are in place to protect your personal data, such as relying on recognised legal mechanisms for international transfers. However, data transfers to countries outside the UK may not always offer the same level of protection as UK data protection laws.

6. How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes outlined above, or as required by law. In practice, the retention period may vary depending on the type of data, the services you use, and whether the data is deleted manually or automatically. For example:

  • Form submissions are retained only for as long as necessary to respond to enquiries and for record-keeping purposes, after which they may be securely deleted.
  • Analytics data is stored according to the policies of the service provider (e.g., Google Analytics), which may change over time.

7. Your Rights Under GDPR

You have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data (“right to be forgotten”)
  • Object to processing
  • Withdraw consent at any time
  • Request data portability

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

To exercise these rights, contact us at rich.dean@augustlion.co.uk.

8. Cookies and Tracking Technologies

8.1 What Are Cookies?

Cookies are small text files stored on your device to improve your experience and help us analyse how the Site is used.

Where required, we obtain your consent before placing non-essential cookies on your device.

8.2 How We Use Cookies

We use cookies for:

  • Website functionality (necessary cookies)
  • Analytics and performance (Google Analytics)

8.3 Managing Cookies

You can control and delete cookies through your browser settings. Please note that blocking cookies may affect the functionality of our Site.

8.4 Google Analytics

We use Google Analytics to understand how visitors use our Site. Google may collect information about your use of the Site, including IP address and device information. You can opt out of Google Analytics tracking by visiting https://tools.google.com/dlpage/gaoptout.

Google Analytics cookies are only placed with your consent where required.

8.5 Calendly

We also use third-party tools such as Calendly to provide booking functionality. These tools may set cookies or use similar technologies to enable their services. These are only activated when you interact with the relevant features on our Site.

9. Security of Your Data

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction.

10. Changes to This Policy

We may update this policy from time to time. The “Last Updated” date at the top reflects the latest version. Please check this page regularly for updates.

11. Contact Us

If you have questions about this Privacy and Cookies Policy or our data practices, contact:

August Lion Consulting Ltd
Email: rich.dean@augustlion.co.uk